Will AEW Dynamite move the nights after Turner’s televised NHL deal?
Turner Media signed a seven-year contract worth $ 225 million per season to broadcast NHL coverage.
It depends Athletic’s Sean Shapiro and Richard Deitsch, who note that Turner signed the contract after NBC pulled out of negotiations, ending a 16-year relationship between the network and the hockey league.
AEW Dynamite could be affected. Wednesday is a big night for the NHL and all media rights NBC had made an offer for the games involved on Wednesday, which led to reports that this was the reason for WWE NXT’s move to Tuesdays ( although WWE’s Nick Khan disputed it). This means that Turner has an interesting decision to make, given that he already has Dynamite coming out on TNT in this niche.
Turner pays significantly more for NHL coverage than AEW, which costs the network around $ 43.75 million per year throughout the four-year, $ 175 million agreement signed in January 2020. Work in AEW’s favor is that Dynamite generally does better P18-49 scores than NHL games, and Turner places great value on the younger demographic. On the other hand, advertisers tend to view hockey more favorably than wrestling.
AEW Dynamite has benefited immensely from WWE NXT’s switch to Tuesdays, posting a total viewership of over one million for the two weeks without competition.