ESPN announces 2 promotions | Barrett media
ESPN has announced notable promotions within its ranks. They raised Brian Lockhart to senior vice president of ESPN + Original Content and ESPN Films and raised Mike Shiffman to senior vice president of production.
Lockhart implements the strategy and development of all original programming initiatives. Projects like ESPN Films & 30 for 30 are now under his umbrella, as well as original series and studio shows on ESPN +.
Shiffman will continue to oversee the production aspects of ESPN’s basketball categories, including event and studio broadcasts for the NBA, WNBA and college basketball.
Lockhart arrived at ESPN in January 2019 from his role at NFL Media as vice president and executive producer of original content. He won eight Emmy Awards during his career and helped launch Peyton locations on ESPN +.
“Brian is a valued senior executive and award-winning content creator who brings a wide range of experience and energy to our team,” said Burke Magnus, executive vice president of programming and original content, ESPN. “As we continue to develop high-quality sports storytelling across a variety of platforms, Brian’s strategic vision, strong leadership, and ability to deliver creative and compelling content will be fundamental to exploring how best to give. live those stories for sports fans. “
Shiffman has played a role in productions such as the NBA Finals, WNBA Finals, NCAA Women’s National Championship Game, NBA Playoffs as well as The jump, NBA Countdown, and College GameDay. He started at ESPN in 2000.
“Mike has proven time and again that he has been instrumental in improving all of our basketball properties over the past few years through his vision, creativity and passion,” said Stephanie Druley, Executive Vice President of event and studio production. “He has played an integral leadership role in guiding us through the bubbles of the NBA and WNBA and continues to drive innovation, including in the ever-changing world of college basketball. We’re thrilled for Mike.